• Defines and executes the local marketing strategy to drive customer acquisition, retention, and brand loyalty;
• Manages and optimizes the local marketing budget across channels, ensuring maximum return on investment (ROI);
• Ideates and delivers high-impact campaigns, brand propositions, and local activations to build brand awareness;
• Actively looks for new growth opportunities, such as new types of customers and new marketing and sales channels;
• Prepares quarterly channel strategies and oversees the execution of all local marketing touchpoints;
• Mentors and supervises local Junior Specialists and Copywriters, delegating tasks and ensuring high-quality execution;
• Collaborates closely with HQ, Sales, E-commerce, and Product teams to align local campaigns with global objectives;
• Analyzes key performance metrics (KPIs), evaluates campaign efficiency, and delivers actionable reports to management;
• Continuously drives improvements in local customer experience, supervising e-shop localization and content tone-of-voice;
• Drives the adoption of new marketing technologies, automated workflows, and AI tools to optimize local marketing efficiency.

• Native-level German and professional English (B2/C1);
• At least 3 years of experience in e-commerce, marketing, or social media management;
• University degree in marketing, communication, media, or a related field is a plus;
• Strong copywriting, editing, and content creation skills tailored for various platforms;
• Practical video editing skills;
• Proven ability to independently evaluate campaign performance and analyze data;
• Creative mindset with a strong drive for new ideas and "out-of-the-box" thinking;
• Excellent time management skills with the ability to prioritize and multitask effectively;
• Strong teamwork, collaboration, and networking abilities;
• A genuine passion for the health, fitness, and lifestyle industry.

Start ASAP

Full-time

Regular employment contract / Monthly salary 3900€ - 4200€

Vienna, Austria

Company name: StepStone Deutschland GmbH